Audio Visual Aid’s Development of Health Promotion Media With Design Thinking at Nutrition Care Center
DOI:
https://doi.org/10.47134/ijhis.v1i3.14Keywords:
Design Thinking, Health Promotion, Audiovisual Aid, Nutrition Care CenterAbstract
Teaching Factory Nutrition Care Center (NCC) is a synergistic product of the Jember State Polytechnic and the world of business and industry (DUDI). The development of NCC supports student practice learning in conducting nutrition interventions. The research aims to develop an efficient and attractive NCC-promotive educational media. This research is a Research and Development (R&D) with the approach that is used design thinking. It requires a designer to be able to analyze a problem, express creative ideas, experiment in making a prototype, to collect the proper feedback regarding the media created. The study results show that the audio-visual media that will be developed are the NCC mascot, profile videos, and nutrition education videos. Through the ideate and prototype stages are an egg mascot called Si Nucca, an acronym for the Nutrition Care Center. The character of eggs describes foods with high nutritional value and are affordable by the community. The results of media validation by the material and media validators got good results ( score of 4.7). Acceptance test results show a score of 4.47 with a good interpretation on the aspects of effectiveness, attractiveness and efficiency. The conclusion is that the audio-visual media that has been developed is feasible to be tested on the public.
References
H. Y. Riskiawan, D. P. Sarwo Setyohadi, and A. S. Arifianto, “Pelatihan Pengembangan Media Pembelajaran Berbasis Multimedia untuk Meningkatkan Kualitas dan Kreativitas Guru SMA,” J-Dinamika J. Pengabdi. Masy., vol. 1, no. 1, 2016, doi: 10.25047/j-dinamika.v1i1.134.
D. Wahyuni and D. I. Amareta, “Pengembangan Media Pendidikan Kesehatan Flashcard Anemia,” J. Kesehat., vol. 7, no. 2, 2019, doi: 10.25047/j-kes.v7i2.73.
W. Tuong, E. R. Larsen, and A. W. Armstrong, “Videos to influence: A systematic review of effectiveness of video-based education in modifying health behaviors,” Journal of Behavioral Medicine, vol. 37, no. 2. 2014. doi: 10.1007/s10865-012-9480-7.
S. E. D. Jatmika, M. Maulana, Kuntoro, and S. Martini, Buku Ajar Pengembangan Media Promosi Kesehatan. 2019.
S. Notoatmodjo, Promosi Kesehatan dan Perilaku Kesehatan (edisi revisi 2012). 2012.
A. Mustamu, “Efektifitas Media Audiovisual Dalam Meningkatkan Kepatuhan Pelaksanaan Protokol Kesehatan Pencegahan Covid-19 Pada Siswa Sekolah Dasar,” Al-Madrasah J. Pendidik. Madrasah Ibtidaiyah, vol. 6, no. 2, 2022, doi: 10.35931/am.v6i2.987.
C. Z. Alrazi and A. Rachman, “Penerapan Metode Design Thinking Pada Model Perancangan Animasi Periklanan Digital Pencegahan Covid-19,” Ultim. J. Komun. Vis., vol. 14, no. 2, 2021, doi: 10.31937/ultimart.v14i2.2247.
S. S. Mohanty, “Growing Importance of Mascot & their Impact on Brand Awareness-A Study of Young Adults in Bhubaneswar City,” IJCEM Int. J. Comput. Eng. Manag., vol. 17, no. 6, 2014.
D. Ling, “Complete Design Thinking Guide,” Emerge Creatives Group. 2015.
F. Oktaviani and D. Rustandi, “Implementasi Digital Marketing dalam Membangun Brand Awareness,” PRofesi humas J. Ilm. ilmu Hub. Masy., vol. 3, no. 1, 2018, doi: 10.24198/prh.v3i1.15878.
X. Gong, C. Wang, Y. Yan, M. Liu, and R. Ali, “What drives sustainable brand awareness: Exploring the cognitive symmetry between brand strategy and consumer brand knowledge,” Symmetry (Basel)., vol. 12, no. 2, 2020, doi: 10.3390/sym12020198.
N. Kongdee, S. Prapawong, and M. Jintapitak, “The designing of institute’s educational mascots for brand identity,” Adv. Sci. Technol. Eng. Syst., vol. 5, no. 6, 2020, doi: 10.25046/AJ0506210.
Z. Zulfan et al., “Perancangan Storyboard Konten Animasi 3 Dimensi Untuk Edukasi Anak Usia Sekolah Dasar Tentang Mitigasi Penyebaran COVID-19,” J. Serambi Eng., vol. 7, no. 1, 2021, doi: 10.32672/jse.v7i1.3710.
L. Dianty and R. H. Magnadi, “The determinant of brand awareness: Lesson from Indonesia,” J. Manaj. dan Pemasar. Jasa, vol. 13, no. 2, 2020, doi: 10.25105/jmpj.v13i2.6150.
D. Nasr Esfahani, M. Soltanhoseini, S. Rahbari, and H. Shams, “Presenting the Model of the Impact of Brand Mascot on Brand Awareness, Brand Recall, and Intention to Purchase among Sporting Goods Consumers,” Sport Manag. J., vol. 14, no. 1, pp. 285–307, 2022, doi: 10.22059/jsm.2021.309727.2571.
S. Walker and J. I. Baum, “Eggs as an affordable source of nutrients for adults and children living in food-insecure environments,” Nutr. Rev., vol. 80, no. 2, pp. 178–186, 2022, doi: 10.1093/nutrit/nuab019.
A. E. ARNTSON, Graphic Desi6n Basics, 6th ed. Boston: Wadsworth Cengage Learning.
A. Yunarti, R. Restapaty, L. F. Hasymi, and R. Fitriah, “Pengaruh Pemberian Video Audio Visual Aids (AVA) terhadap Motivasi Kerja dan Pengetahuan Petugas Promosi Kesehatan di Puskesmas Kota Banjarbaru,” An-Nadaa J. Kesehat. Masy., vol. 8, no. 2, 2021, doi: 10.31602/ann.v8i2.5725.
K. Kasman, N. Noorhidayah, and K. B. Persada, “STUDI EKSPERIMEN PENGGUNAAN MEDIA LEAFLET DAN VIDEO BAHAYA MEROKOK PADA REMAJA,” J. Publ. Kesehat. Masy. Indones., vol. 4, no. 2, 2017, doi: 10.20527/jpkmi.v4i2.3842.
I. Hasian and B. Rinaldo, “Analisis Media Kampanye Branding Augmented Reality di Museum Menggunakan Teori Desain Komunikasi Visual,” J. Magenta, vol. 3, no. 1, 2019.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Dahlia Indah Amareta, Dhyani Ayu Perwiraningrum, Aji Seto Arifianto, Arinda Lironika Suryana, Dinar Suksmayu Saputri
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
